Subprogram OverviewThe Brand, Reputation & Communication program is designed to help organizations transform their sales and marketing capabilities into a holistic growth discipline. In this subprogram, we aim for participants to work with their own product and customer data and to develop a sales and marketing mindset that drives business results.
The accordions below list the scope, target audience, and specific learning outcomes for each training program. Click on the title to view the details.
The Agency Management for Marketers program aims to strengthen sales and marketing functions in a concrete and measurable way in today’s business environment. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The Personal Branding and Image Management Program for Sales Professionals aims to strengthen sales and marketing functions in today’s business environment in concrete and measurable ways. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The Media Planning and Advertising Management Techniques program aims to strengthen sales and marketing functions in a concrete and measurable way within today’s business environment. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The Digital Marketing and Social Media Management program aims to strengthen sales and marketing functions in today’s business environment in concrete and measurable ways. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The "Community and Brand Management Strategies on Social Media" program aims to strengthen sales and marketing functions in today’s business environment in concrete and measurable ways. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The "Advertising Strategies and Applications on Social Media" program aims to strengthen sales and marketing functions in today’s business environment in a concrete and measurable way. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The "Social Media Analysis and Reporting Techniques" program aims to strengthen sales and marketing functions in today’s business environment in a concrete and measurable way. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The Search Engine Optimization and Advertising Management program aims to strengthen sales and marketing functions in a concrete and measurable way in today’s business environment. The theoretical framework is supported by opportunities to apply concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The "New Trends in Digital Marketing and Advertising Management" program aims to strengthen sales and marketing functions in today’s business environment in a concrete and measurable way. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
The Professional Image Management and Personal Branding program aims to strengthen sales and marketing functions in today’s business environment in concrete and measurable ways. The theoretical framework is supported by opportunities to apply the concepts using participants’ own product and customer data.
Specialists who perform sales, marketing, and customer relations functions, as well as middle and upper-level managers who lead these teams.
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